Neve Cosmetics is an Italian company that offers natural, vegan and cruelty-free make-up and cosmetics products. It is committed to creating mineral cosmetic products that are natural and efficient, colorful and fun, but always formulated with genuine and clean ingredients while respecting cruelty-free ethics. The company is a leader in the world of mineral makeup and has supported charitable campaigns for animal welfare organizations for years, such as producing eco-friendly and environmentally sustainable cosmetics.

Neve Cosmetics was founded in 2009 in the province of Turin and takes its name from snowflakes, which symbolize its vision of beauty as something natural, pure and magical. There are no silicones, parabens, petrolatum or harsh substances in its products, and all brushes are completely free of animal bristles: it also does not test on animals.